Careful what you claim about AI Act compliance
There is no EU AI Act certification scheme for most systems, so a badge claiming one is at best meaningless and at worst a misleading commercial practice. Describe what you have actually done instead.
What the law requires
Harmonised standards under the Act are still being developed, and conformity assessment applies mainly to high-risk systems. For an ordinary website there is nothing to be certified against.
An unfounded compliance claim creates exposure that has nothing to do with the AI Act: consumer-protection and unfair-commercial-practice law covers misleading claims, and a competitor or consumer body can act on them.
The claim also raises your own bar. Stating "fully AI Act compliant" invites a regulator to test it against every provision, rather than the ones you were actually thinking about.
What our scanner looks for
- Claims of AI Act compliance, certification or conformity in your page copy.
- Trust badges and seals asserting AI Act status.
- Whether the claim is specific and defensible, or a blanket assertion.
How to fix it
- 1Describe actions, not status: "Our AI assistant discloses that it is AI, in line with Article 50(1)" beats "AI Act compliant".
- 2Avoid "certified" entirely unless you hold an actual certificate from a notified body.
- 3Date your claims and say what they cover. Compliance is relative to a system and a moment.
- 4If you publish an assessment, say who performed it and when.
Deadlines and penalties
Informational within the Act. The real exposure sits in consumer-protection and advertising law, which is enforced separately and by different authorities.
Free, no account needed. We'll show you every page where this applies, with the evidence.
Common questions
Can we say we use a compliance scanner?
Yes — that is a factual statement about a step you took. "We scan for Article 50 transparency indicators" is accurate and defensible. "We are certified compliant" is not.
Related
This page describes technical indicators and the obligations they relate to. It is not legal advice. A website scan detects indicators, not legal compliance — which is why our reports say “no issues detected” and never “compliant”.